Editor / Writer / Communications Expert

daveherndonportrait

Thanks for dropping in to check me out. Please bear with me while I brag on myself a bit. It’s not my style, but this isn’t the time or place for shyness — I’m making moves in new directions.

I’ve worked at major newspapers and magazines in New York and and elsewhere. I’m an award-winning magazine animal — senior executive, editor, writer, and turn-around artist. I’ve specialized in leading A-plus regional magazines and travel guides that excite readers, attract advertisers, and energize stakeholders. I have a proven track record of managing publications that are on mission, on time, and under budget.

A former boss recommended me by observing that I put out magazines that were better than they needed to be. To which I can only plead, “Guilty as charged!”

When I got out of the office to do some reporting of my own, the resulting articles were of the utmost national-magazine quality; in recent years I’ve written freelance articles on culture, the arts, and travel.

Since late 2020, I’ve been the Director of Communications for the City of Santa Fe, New Mexico. It’s an honor to advocate for a Mayor and a City Hall team that promote progressive policies for a town I love. In making the shift from the writerly world of magazine journalism, I’ve developed new skills in digital communication that add an important arrow to my quiver.

Prior to that, I was putting my talents to work for clients in fields as far-flung as the law, group exercise, restaurants, and adventure travel who appreciate the value of high-quality storytelling and packaging in getting their messages across. Everyone can use expert help telling their stories.

Please feel free to envision and inquire how a pro at the peak of these powers of content creation and communication can contribute to the success of your enterprise.

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